> ABOUT EDITOLOGY
creative since
1995
Editing & Color > DAVINCI RESOLVE
Timing and tempo control is at the heart of delivering the energy in the edit. Then set the tone and support the subject by balancing the colors in the scene to understand what the subject is feeling.
Motion Design > AFTER EFFECTS, CINEMA 4D
There are sensations to be experienced through the motion of elements. Understand the movement and amplify the meaning of your directive.
Special Effects > FUSION, AFTER EFFECTS
The art of compositing elements together… the blending of edges, the balancing of color, the layering of textures… all to evoke an emotion around the key subject.
Our Process
Brainstorming
Walk away from your computer. Drive in the car or just go for a walk… concentrate on the subjects and their relationship with each other. The genuine solution is inherit in the nature of the subjects.
Research & Experimenting
Best part of the project. Just playing with combinations and looking out for the sparks that might happen.
Edit & Design
Execute the plan as fast as you can. Then assess whether to rebuild or tweak the issues. Remember there are more than one way to do it.
Deliver
Where would you like to see it…. Jumbotron, TV, Phone, Computer? Adjust the technical to experience the aesthetical.